WEBVTT

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[MUSIC PLAYING]

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MALABIKA SARKER: In the
era of 21st century,

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technology can play a major
role in engaging the community.

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But it has its limit.

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In Nigeria, there are layers
of skepticism and frustration

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regarding the polio
eradication initiatives.

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Not only there is
mistrust of the government

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that primary health
care is neglected,

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but also community lacks
trust in health worker.

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Please, take a
pause and think how

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they might see uses for
technology to help addresses

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these challenges and concerns.

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For example, in helping
to communicate messages

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from various
stakeholders quickly

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or allowing community
leaders to share messages

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with members of the community.

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Take another pause and think how
is this similar to or different

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than the challenges outlined
in Pakistan in the video that

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started the lecture.

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When considering
technology as a way

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to improve the effectiveness
of social mobilization,

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use of mass media
and social media

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are common technological
approaches related

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to community engagement.

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For example,
polio-related messages

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through SMS for
public awareness has

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been an approach in standard
social mobilization situation.

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There are some caveats.

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This is not always successful,
depending on the context.

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For example, ISIS Radio
in eastern Afghanistan

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had been used to propagate
against polio activities

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and banned people from
vaccinating their children

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or some Facebook pages have
posted incorrect information

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against polio.

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Another example of
using technology

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includes sharing pictures and
videos of some well recognized

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national celebrities athletes.

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This has had a good impact
on community engagement

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in some polio endemic regions.

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But this approach also
has had contextual issues.

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While this approach may work
in Kabul or in some other areas

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of Afghanistan, this
approach has not

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been well received in
other regions, mainly

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southern Afghanistan
where locals were not

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happy seeing their national
celebrities dressed

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in Western clothes
with short sleeves.

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In sum, technology
can be helpful

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but must be tested
in new areas--

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different culture, different
religion, different language--

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before broader application
and scale in those new ideas.

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Otherwise, the
considerable resources

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spent on the technology
might actually

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work against the effort.

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Remember, the context matters.

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If your partner organization
decides to use technology

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as a means of engagement,
there is some consideration

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that comes to mind.

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First and foremost important,
know your audience.

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This is one of the principles
of community engagement.

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It is necessary that the
organization considers

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the various types of
technologically reliable

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available in the community and
about the community engagement

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to suit that method.

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Second, resources at hand.

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Although the notion
of using technology

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as a means of
community engagement

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is existing for any
partner organization,

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but the resources
available should also

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be considered when choosing to
use technology or the choice

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of which technology to be used.

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Third, iterativeness
of your engagement.

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What is the frequency of your
engagement with the community?

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Community engagement
[? occurs ?]

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in repeated cycles.

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There is a need to consider
the number of times

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you have to use technology
to engage the community,

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putting it in mind the cost
required to achieve such.

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Fourth, appropriate
level of engagement.

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Here are some questions you
should provide answers to.

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How complex is your project?

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How much time do you have
for community engagement?

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How do you want the
community to feel

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at the end of the engagement?

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And finally, the
type of technology.

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What is the right
type of technology

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to be used for the engagement?

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So what could be the
potential roles of technology

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in community engagement?

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It increases coverage and
improves access of community

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members to the information.

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It requires less
time and more money.

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Some forms of technology
do not encourage feedback.

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It is paramount to
link both offline

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and online forms of engagement.

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In [? service ?] of technology
uses in the polio program,

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the use of geographical
information system

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or GIS in mapping the
community was very important.

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GIS has been used
in the polio program

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to capture imagery of location,
especially the hard to reach

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locations, and
measure population

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density of such places.

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This is necessary in
understanding the community.

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In addition, use of
telephone calls and texts

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to remind community members
of immunization activities

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can be another strategy.

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But the telephone
calls and tests

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can be useful in keeping
an eye on changes

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as they develop
within the community

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without necessarily
being physically present.

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Field staff can communicate
happenings in the community

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with the managers
who are not on field.

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Taking pictures and videos
to show community members

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can be another
effective strategy.

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It is important to note that the
use of technology in community

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engagement has limits.

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Some members of the
community might not

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have access to technology to get
the dissemination information.

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Cost of acquiring the technology
by the partner's organization

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can be problematic.

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Some community members
may be underrepresented,

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such as older population.

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The message might be lost in
the clutter of other messages,

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such as electronic
mail or text messages.

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And the community members
might not be given opportunity

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to deliberate.

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And this can result
in lack of consensus

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in the ideas for a course of
action, such as online polls.

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[MUSIC PLAYING]

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