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So this is one of the biggest questions in impact investing.

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Is there a tradeoff between financial returns and social impact?

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The reality is that impact investing is a spectrum.

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It encompasses everything from strategic philanthropy,

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to what we call muted returns investing, to market returns. 

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Strategic philanthropy is, think of it as you know, returnable capital or returnable grant, 

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you give money but after a few years its gets paid back. 

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so you don't generate return or there is zero percent return but you still get the capital back. 

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Muted returns is when you are making anywhere between let's say 5% and 20% annual internal rate of return or IRR, 

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which is often the case in several of these business models because they are much harder to execute

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then traditional businesses or businesses serving the high end market. 

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That being said there are enough examples and enough opportunities that we have seen in impact investing 

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which do generate market based returns while creating enormous social impact. 

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In this case we are argue that the social impact is often sort of embedded in the business model itself.

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A classic example of this is microfinance. 

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So impact investing encompasses this entire range. 

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So we actually believe that no, 

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there isn't really a tradeoff between social impact and financial returns, 

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and the evidence increasingly, you know demonstrates that. 

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We are going to hear now some different perspectives from some of the leading voices in the industry

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and hear what they have to say about this issue. 

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A lot of people ask me this question would you compromise return for impact.

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I think the only thing I think we compromise for return on impact 

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is that we are willing to live with unpredictable returns. 

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If the company that we build in 

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because it is dealing with a very mass market, 

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if it becomes successful the returns are going to be extraordinary; 

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but if it is not successful then you are going to get a zero return. 

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Irrespective of whether you are a venture capital or a private equity guy 

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given the markets and the risk that it takes, the returns always remain unpredictable. 

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I think the only probable difference is that we are taking extraordinary risks 

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and yet continuing with unpredictable returns, returns can be high and low. 

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Unpredictability is really the risk that we are talking about.

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So impact investment on the broadest level if you look at the 

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history of the asset class in India, if I were to call it an asset class, 

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is that impact investment returns actually have been slightly better

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then the overall investment eco system returns. 

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Now will that sustain its not clear and that's not something that as an industry I think we should hunt for,

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but clearly what we are seeing is that the idea of doing good and doing well are not two separate things. 

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If you back entrepreneurs who are solving the largest needs of society

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wants of them, and they are able to do that at scale, 

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in most cases we found that returns and impact go hand in hand so it's not really a choice.

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So I would say we have always followed an impact first approach. 

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So the first test for an impact business 

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is whether the product or the service it is delivering,

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is actually helping impact the clients' lives.

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So whether it's in education or livelihoods 

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and soon after there is a very close test on are we delivering it at a price point 

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that meets the client’s affordability levels? 

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And also meets the enterprise's own financial viability levels? 

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And once those two are proven, 

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I think then, you know, there is a very strong co-relation between impact and returns because the more you scale, 

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you will create more impact and of course you will hopefully create more returns unless you are selling each new product at a loss. 

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I think sometimes the challenge comes 

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when we are taking a very short-term or a microscopic view of a business versus a long term view.

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So I would take an example in our EdTech solutions. 

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We often ask the enterprise to measure impact 

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because I feel you know measuring quality 

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is important for your future sales, to get your loyal customers, to establish yourself as a brand.  

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And unless you invest in measuring that quality,

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you also don't know where the impact is.

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So in the short term it may look like a tradeoff that we are measuring impact, 

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and therefore diverting profits to that purpose;

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profits or you know the business resources 

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whereas we could have scaled up. 

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But I think in the long term it just creates a much more sustainable and market friendly business.

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So yes we see those tradeoffs, 

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but once you have the product right, once you have the customer segment right, and once you have the viability of the product right, 

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I actually think in most cases there is a complementarity between returns and impact.

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It's not a tradeoff between money and meaning, 

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it's a synergy. 

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Businesses that pursue both profit and purpose achieve outperformance.

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They are able to focus far more on the end consumer, 

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they are able to attract better talent, 

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they are able to reduce the risks that come with corruption and with regulatory management. 

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They are the owners of the future, 

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because they see 3 billion customers coming online, 

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they see that it's not about serving them today or next week or what quick quarter results you can get.

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It's about tapping an opportunity that is gonna run for the next decades and decades.

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We've shown that once you put this synergistic combination together of profit and purpose, 

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the results you get on both sides are stronger. 

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And that since the industrial revolution this notion of a tradeoff that has been practiced 

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has actually been a fitter on humanity, 

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and we can liberate businesses, and we can liberate investors, and we can really liberate societies 

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to invest in a very different way 

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because of this demonstrated performance of the purpose driven purpose.
