WEBVTT

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PIYUSHA MAJUMDAR:
In this section,

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we'll walk around the
different strategies used

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to improve the
community engagement

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and social mobilization.

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By and large, we
will be covering

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the innovative approaches
used to increase volume

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with attendance during
polio eradication activity.

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So even under favorable
community situation,

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it may be necessary or helpful
to improve the effectiveness

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of social mobilization strategy,
moving from simple acceptance

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and participation
to deeper community

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involvement and control
of the health program,

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such as polio eradication.

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Moving the population
from going along

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with the effort to
sharing the goal

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and actively working
to achieve the goal.

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In the next couple of slides,
we will be exploring much more

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about the various
categories of strategy,

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which is utilized in GPEI to
improve social mobilization.

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So some of these
strategies are also

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covered in more detail in
other module of this course.

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One of the strategy to
improve the effectiveness

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of social mobilization
has been to engage

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very prominent and well-known
persons, often celebrities.

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The second category is
challenge the stereotype

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and the social hierarchy in
highly patriarchal countries.

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And another one is
to create or use

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symbol or ritual and ceremonies
for creating awareness

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or culturally-appropriate
measures to make

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a space inside the community.

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We're going to discuss
the first category,

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which is engagement of very
prominent and well-known

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persons, often celebrities--

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so the strategy, which is used
to improve social mobilization.

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So a lot of the strategy which
has been used during the social

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mobilization is the
engagement of very important

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and well-known persons--

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they're often
celebrities-- in helping

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to move the public along
the level of participation,

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moving from resistant
to accepting,

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moving from those
who already accept

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into more active participation
and involvement in the effort.

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This can be done at
a different level

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from using national or
international stars,

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or the local star.

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Now I'm giving you the example
of India and Bangladesh.

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In India, UNICEF
used movie stars

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such as Amitabh Bachchan
and Shah Rukh Khan

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to support the ongoing
social mobilization activity.

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And this has really
made an impact

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because most of the people--
they said that they have come

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to the vaccination booth
because Amitabh Bachchan has

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asked them to come.

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Talking about Bangladesh,
schoolteachers that generally

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are respected in
the communities--

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and they supported the
local social mobilization

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effort to participating
in the speeches that

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promote vaccination.

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Now just think
about some example

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that is used to improve
social mobilization.

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Another strategy which is used
to improve social mobilization

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involves challenging stereotype
and the social hierarchies

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to increase engagement
of a person who are often

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marginalized from
participating in such a thing

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such a social mobilization
of health program.

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Or reaching out to the
marginalized groups

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as a way of expanding
the number of people

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engaged in community
health activity,

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which is used to improve the
effectiveness of community

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engagement.

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Some of the examples
are getting permission

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from local and
higher-level leaders

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for Muslim girls in
some area of the India

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to trouble house-to-house
for promoting vaccination.

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In Afghanistan,
one of the agency,

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they've hired health promoters
from among resistant refugees,

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and engage them in
convincing the community

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to accept vaccination.

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Now I want you to share
some other example that

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can fit into this category.

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So in this slide,
we're going to discuss

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another category,
another strategy

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to improve social mobilization.

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So it is somewhat a
very creative strategy,

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which is used to increase
the effectiveness

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of social mobilization.

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And it involves
creating or using

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the symbol, ritual,
or ceremony that

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are familiar to the community.

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And adults who have increased
awareness of health event,

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and it also increases
community participation

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in a health activity.

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Some of the example are
flying a well-known children's

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immunization flag in
Bangladesh to indicate

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that vaccine activity is
happening, and asking them

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for people to come.

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There is an example in
Indonesia where red helmet worn

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by the rotary mobilizer in
Indonesia, who travel around

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the community on motorcycles
with megaphones, shouting,

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hello, hello.

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Please gather in the
post immediately.

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So these are the things are
a different strategy which

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is used to improve the
social mobilization

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or increase the
community engagement.

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Look at it.

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Think about some other example
that fit in this criteria,

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or a new example.

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Just think on these lines.

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So in order to improve the
effectiveness of community

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engagement, we could use
some other strategies,

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like social mobilization,
done in a systematic manner.

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We can use the measures
to reach the unreached,

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or those who are always on move.

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Then comes trust-building
with the community gatekeeper,

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using lot of innovations
like micro-planning or use

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of security forces to
ensure security of vaccine

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and security of
health providers,

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then using technologies like
GIS-mapping or instant estimate

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services to provide information
about the missing children.

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These are some of the
additional strategies which

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could be used to improve the
effectiveness of community

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engagement.

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So now we have come to the
end of this presentation.

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I hope this lecture has
touched the intricate details

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of community engagement.

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And by using the strategies
described in the presentation,

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it can help you achieve the goal
of your program or initiative.

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