WEBVTT

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[MUSIC PLAYING]

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I think the main impact
of the digital shift

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has been an empowerment
of consumers and citizens

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in accessing culture so in
bypassing intermediaries,

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in actually selecting
themselves what they wanted

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to hear what, they
want to listen to,

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what they wanted to read.

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And I think this has led
to a different relationship

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between consumers and
production companies,

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which also were relying
directly with intermediaries

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like distributors.

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So production
companies and artists

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have to establish a historic
relationship with consumers

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and citizens, either through
live performances when

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you are an artist or
through managing data

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that you receive on
consumers' preferences.

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So this direct
relationship and the power

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given to consumers
to actually select

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cultural goods and
the cultural offers

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is major changes in the
way the industry has been

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operating of the last 20 years.

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The other change is obviously
the actors, the infrastructure,

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the networks have replaced
other networks and other ways

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of selling cultural goods.

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And they have not
affected so much

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the distribution of values
between the different operators

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in the value chain.

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But those actors are very
powerful, they're big,

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they are global, they
are very international.

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So they are the "GAFA",
the Google, the Amazon,

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the Netflix, the Facebook.

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And so this puts the importance
of the industry to organise,

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especially the
independent sector

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to organise
collectively with a view

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to be able to
negotiate fair terms,

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address value gaps in terms
of payment, of royalties

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for their contribution to the
expansion of those networks

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which very much base
their development

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of their communities, their
access to citizens because

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of their offering
of music and video.

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And one of the issue is
obviously to make sure

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that artists that
contribute to the expansion

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those networks actually get
paid for their contribution.

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[MUSIC PLAYING]

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