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Hello, everyone. 

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In this lecture and section, 

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I am going to talk about what is heritage and origin of World Heritage Program

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Well, this is a sign of the UNESCO. World Heritage Program. 

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So, let me talk about the World Heritage convention and its background. 

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So the concept of world heritage originates from the convention

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 for the protection of the world cultural and natural heritage. 

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The convention emerged in the context of post-war 

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international cooperation in the 20th century. 

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So although the concept of universal heritage has a long history, 

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but after the war the international community to the horrors of war, 

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the longing for peace promoted to establish the ideological basis of international cooperation, 

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promote the "human heritage" in the convention 

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and the emergence of the concept of the "universal value", 

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bring different from Europe in the 19th century 

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new to the concept of traditional protection of cultural relics protection.

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The idea of combining conservation of cultural sites 

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with those of nature comes from the United States of America.

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A White House Conference in Washington, D.C., 

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in 1965 called for a ‘World Heritage Trust’ that would stimulate international cooperation 

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to protect “the world's superb natural and scenic areas and historic sites

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for the present and the future of the entire world citizenry”. 

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In 1968, the International Union for Conservation of Nature (IUCN) 

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developed similar proposals for its members.

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These proposals were presented to the 1972

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 United Nations conference on Human Environment in Stockholm.

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Well, so what is the World Heritage defined by UNESCO? 

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Heritage is our legacy from the past, what we live with today, 

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and what we pass on to future generations. 

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Our cultural and natural heritage are both irreplaceable sources of life and inspiration.

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The most significant feature of the 1972 World Heritage Convention is that 

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it links together in a single document the concepts of nature conservation 

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and the preservation of cultural properties. 

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The Convention recognizes the way in which people interact with nature, 

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and the fundamental need to preserve the balance between the two.

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So well, the overarching benefits to ratify what the convention has is that 

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of the belong to an international community of appreciation 

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and concern for universally significant properties that

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embody of a world outstanding example of cultural diversity and natural voice. 

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The state parties to the convention by join hands to protect and cherish the world. 

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Nature and culture heritage expressed a shared commitment 

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to preserving our legacy for future generation. 

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So, the prestige that comes from being a State Party to the Convention 

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and having sites inscribed on the World Heritage List often serves 

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as a catalyst to raising awareness for heritage preservation.

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So, a key benefit of ratification, 

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particularly for developing countries, is access to the World Heritage Fund. 

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Annually, about US$4 million is made available 

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to assist States Parties in identifying, preserving and promoting World Heritage sites.

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Emergency assistance may also be made available for urgent action 

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Emergency assistance may also be made available for urgent action 

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to repair damage caused by human-made or natural disasters. 

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In the case of sites included on the List of World Heritage in Danger, 

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the attention and the funds of both the national 

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and the international community are focused on

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the conservation needs of these particularly threatened sites.

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Today, the World Heritage concept is 

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so well understood that sites on the List 

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are a magnet for international cooperation 

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and may thus receive financial assistance 

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for heritage conservation projects from a variety of sources.

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Sites inscribed on the World Heritage List also benefit from the elaboration 

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and implementation of a comprehensive management plan

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that sets out adequate preservation measures 

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and monitoring mechanisms. 

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In support of these, experts offer technical training 

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to the local site management team.

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Finally, the inscription of a site on the World Heritage List brings 

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an increase in public awareness of the site and of its outstanding values, 

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thus also increasing the tourist activities at the site.

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When these are well planned for and organized respecting sustainable tourism principles, 

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they can bring important funds to the site and to the local economy. 

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Encourage countries to sign the World Heritage Convention 

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and to ensure the protection of their natural 

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and cultural heritage site is one of the important missions. 

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So there are other important missions such as encourage States Parties 

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to the Convention to nominate sites within their national territory 

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for inclusion on the World Heritage List;

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And encourage States Parties to establish management plans 

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and set up reporting systems on the state of conservation of their World Heritage sites;

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And help States Parties safeguard World Heritage properties 

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by providing technical assistance and professional training;

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And provide emergency assistance for World Heritage sites in immediate danger.

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So well, there's another three important things you need to keep in mind.

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First is to support States Parties' public awareness-building 

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activities for World Heritage conservation;

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Second is encourage participation of the local population

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The third one is to encourage international cooperation

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 in the conservation of our world's cultural and natural heritage.

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So this is the first section. 

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In the next section, I will continue to talk about the meaning of cultural heritage. 

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Thank you. 

