WEBVTT

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In this session, we will talk
about the current ICT systems

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that you will see in supply
chains that enable the supply

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chains today and that allow
you to not only monitor current

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supply chain processes, but also
to analyse them and to improve

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them, to innovate them.

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In the earlier lessons,
we saw that supply chains

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have tremendously benefited from
all kinds of IT innovations.

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Different IT breakthroughs
cause the supply chain today

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to look completely
different from, let's say,

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30, 40, 50 years ago.

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Today, you see a rich
variety of ICT systems

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in the supply chain.

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And we will do a brief overview
so that you will recognise

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the different types of systems
and software that you see

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today, and also the challenges
that these systems bring,

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and also the
opportunities they bring.

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So remember that
supply chain is really

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about integrating processes--
not only within your company,

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but also across the whole
value network of companies

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to meet customer demands.

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And the customer
demands, as we discussed,

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are changing rapidly, and
they're much more dynamic

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than in the past.

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Also, sustainability has become
a really important issue.

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So we really need to integrate
the supply chain to get what we

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often call end-to-end visibility
of what's going on so that we

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can really analyse
it and improve it.

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To get an overview of
the type of supply chain

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processes and also
the systems that

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can help them improve
these processes,

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we use the supply chain score
model, supply chain operations

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model, that has been developed
and is still being developed

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by the Supply Chain Council.

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The Supply Chain Council
was also established

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in the mid 1990s, and is an
industry-wide association

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that really helps
advance supply chain

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management as a profession.

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In the planning area, you see
some really interesting systems

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today that help you to
plan your supply chain,

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to optimise the network, and
to simulate your supply chain.

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In the sourcing area, you see
systems that, for example, help

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you to manage your
portfolio of suppliers--

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to see how they perform,
to select suppliers,

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to communicate with them, to
get bits and quotes, and so on.

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We see marketplaces that help
you to procure from the market.

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In the make process
area, we see systems

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that help you with
your production--

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your production
planning, the production

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execution-- for example,
process automation systems.

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In the delivery
area, we see systems

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that help you to manage your
transports, your warehouses,

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your terminals, and all these
different processes that

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are needed to get goods from the
shippers to the end consumers.

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Very connected to the
topic of sustainability

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is the area of returns.

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In the past, supply
chains were just

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about pushing products
to the market.

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But for sustainability
reasons, it

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has become much more important
to look at the entire product

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life cycle.

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So today, we are interested in
also handling returns, which

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means products that come
back from the market need

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to be recycled, need
to be refurbished,

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need to be manufactured, reused.

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This requires the
systems to also keep

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track of the products that have
been sold, that are in use,

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and that will be returned.

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We have systems to monitor
the entire product life cycle,

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and we have special systems that
automate the return processes.

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In this area, you will see
these kinds of examples.

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And then there are
many enabling systems.

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These systems basically
facilitate all the supplies

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chain processes.

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Think of human
resource planning,

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think of systems that analyse
risks, that manage contracts,

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that measure the performance
of the supply chain,

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and as for an example,
enable the financial flows.

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So there's a wealth of systems.

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And it's very interesting in the
history of these developments

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of systems who support supply
chain that you see, on the one

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hand, the big enterprise
resource system

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products that you
have in many areas,

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and you have hundreds
of vendors that

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sell these kind of systems.

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Here you see some really
famous and large examples,

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but there's also
a lot of companies

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that focus on the mid-market or
focus on specific industries.

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These enterprise
resource planning systems

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really try to automate every
aspect of these processes

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that we just covered.

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Think of the planning,
think of the manufacturing,

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the production,
delivery, procurement--

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all of these processes
have a specific module

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in that software.

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And you can imagine
that the software

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is huge and very complex.

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The software contains
this process support,

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and you can also tailor
it to specific industries.

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You can include certain best
practises in these software

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systems.

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But you can also
imagine, these are large,

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and these are also
complex, and not very

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cheap to buy and implement.

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Still, they are very
powerful, and they

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are, in many businesses,
the core functionality

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of the company.

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However, you will always see
that in any business process

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that you try to automate with
your big enterprise resource

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planning software
solution that there

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will be niche players, certain
small software companies, that

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really focus on this specific
area that can deliver similar,

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or maybe even better, solutions
that are even better tailored

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to your needs.

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So over the last decades,
it's been a big debate

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whether you should buy a big
enterprise resource planning

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solution for all your needs,
or whether you should also

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have these niche solutions that
are very specifically tailored

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to your needs, or whether
you should have both.

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These strategies are
called single vendor--

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trying to do everything
in one solution.

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And the other strategy
is called best of breed,

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where you take a certain
enterprise resource planning

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solution for your
backbone functionality,

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but you tailor specific
solutions where you need them.

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I tend to say that
today, the best of breed

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is becoming more feasible.

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And more and more
companies adopt it,

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because they have an ERP
solution for the really

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core functionality
of the company,

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and they use other
solutions where needed,

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and they choose
to integrate them.

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As you will see
later in this course,

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it's getting a more
feasible solution.

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With today's technology, it's
possible-- not without risk.

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It's not easy,
but it's possible.

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So I'll give you some examples
of the different areas

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of the square model, the
supply chain processes,

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and typically, what kind
of solutions you see there.

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In the planning area, you see
network optimisation systems--

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for example, a that
analyses the current demand

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or the current deliveries
in your network and analyses

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if this can be done more
efficiency-- for example,

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by setting up new
delivery centres,

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or by setting up new
production plants,

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or changing the delivery
networks, and so on.

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You see simulation tools
at the planning level,

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which means you use simulation
to plan for certain events.

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In this example, you see a
simulation that can be run

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to see the effect of certain
disruptions in your supply

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chain and see what kind of
response would work best

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so that you can analyse many
different kinds of disruptions,

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and you will be ready
when they actually happen.

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In the planning, I
also see, for example,

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solutions that are specialised
in analysing stock levels

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and making good forecasts.

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So they really take a lot
of daytime use algorithms

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to analyse the stock levels
throughout the supply chain

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and see if the current demand
patterns really justify these

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stock levels.

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This can really help you
a lot, because maybe you

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have a lot of stock and
safety stock sitting

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all over in your
supply chain that

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is really costing you a lot of
money and may not be needed.

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So it's really something you
can do at the planning level.

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The sourcing level is really
about how you deal with

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your suppliers, and it can
be also improved if you look

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at certain software solutions
in this space-- for example,

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to analyse how much of your
different components you get

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from different suppliers if
they meet the quality criteria

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and if you can maybe design
a different portfolio

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of suppliers that gives
you a better return.

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In the make area, you see all
kinds of production automation

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solutions-- for
example, scheduling

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the machines and the resources
to make the smart production

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schedule.

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Also, you see process automation
systems that really are

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monitoring the shop floor and
analysing if smarter production

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techniques can be used.

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Today, you also see
customised production software

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that really can be linked
directly to the customer's

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demands so that the customer
can configure certain products,

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and it will be directly
communicated to the shop floor,

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where these will be
automated and produced.

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In the delivery
area, which is really

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about getting the products
from one company to the next

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and ultimately to
the end customer,

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you see all kinds
of solutions that

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help you to manage to the
transport and the cargo

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and the warehouse-- for
example, solutions that

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manage transport and really
keep track of the goods,

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plan the trucks, plan
the real capacity,

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plan ships, plan
terminals, and make sure

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that the cargo is monitored
and stacked and stored

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and delivered in a
very efficient way.

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There's a whole area of managing
warehouses-- the facilities

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where cargo is
temporarily stocked.

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And here, you see that the
software is becoming much,

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much more smart in really laying
out the products in a warehouse

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in such a way that you minimise
the movement and you use

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the capacity of the warehouse
in a really effective way.

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Think of terminals.

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Terminals are really important
hubs in supply chains

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where you often bring together
multiple modes of transport.

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Think of multimodal
terminals that

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handle ships, that handle train,
that can handle air cargo, that

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can handle trucks, that also
very often have warehousing,

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and that really are nodes
in the transport network.

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There's specific software
to manage terminals in a way

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that they run efficiently, that
multimodal plans can be created

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that really make use of the
best modality-- so real ship

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rather than truck,
if that's possible.

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Make sure that containers and
goods are stacked efficiently--

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a very specific area,
again, where you have very

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dedicated software solutions.

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As I said, the returns
and the product life cycle

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is becoming much more important
because of sustainability

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reasons.

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We really try to minimise waste
and reuse and recycle as much

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as we can, and also handle
returns in an efficient way.

00:11:24.980 --> 00:11:27.070 align:middle line:84%
That's one of the
downsides of e-commerce,

00:11:27.070 --> 00:11:30.040 align:middle line:84%
is that people-- and
also companies-- tend

00:11:30.040 --> 00:11:33.080 align:middle line:84%
to order many more
products and to return them

00:11:33.080 --> 00:11:34.260 align:middle line:90%
when they don't like them.

00:11:34.260 --> 00:11:36.780 align:middle line:84%
This process requires
a completely new way

00:11:36.780 --> 00:11:39.570 align:middle line:90%
of thinking and handling.

00:11:39.570 --> 00:11:42.750 align:middle line:84%
And to do this as
efficiently and effectively

00:11:42.750 --> 00:11:45.010 align:middle line:84%
as possible, specific
solutions have

00:11:45.010 --> 00:11:49.360 align:middle line:84%
been designed-- software that
predicts returns and also

00:11:49.360 --> 00:11:54.925 align:middle line:84%
manages returns in a way
that they can be handled

00:11:54.925 --> 00:11:57.114 align:middle line:84%
in a way that is
not really causing

00:11:57.114 --> 00:11:58.780 align:middle line:84%
too much waste and
inefficient handling.

00:11:58.780 --> 00:12:00.970 align:middle line:84%
Think of all the
enabling processes

00:12:00.970 --> 00:12:04.380 align:middle line:84%
are needed to make the
supply chain work-- personnel

00:12:04.380 --> 00:12:09.190 align:middle line:84%
planning, finance, compliance,
reporting, performance

00:12:09.190 --> 00:12:10.800 align:middle line:90%
management.

00:12:10.800 --> 00:12:16.570 align:middle line:84%
All of this used to be really,
really a lot of manual work.

00:12:16.570 --> 00:12:19.540 align:middle line:84%
And now you see many,
many software solutions

00:12:19.540 --> 00:12:21.510 align:middle line:90%
that help you to do this.

00:12:21.510 --> 00:12:25.660 align:middle line:84%
For example, if you have
contracts with suppliers

00:12:25.660 --> 00:12:27.630 align:middle line:84%
and these supplies
deliver goods,

00:12:27.630 --> 00:12:30.610 align:middle line:84%
then you need to see if
you suppliers actually

00:12:30.610 --> 00:12:32.680 align:middle line:90%
met the contact conditions.

00:12:32.680 --> 00:12:34.940 align:middle line:84%
And if they did, then you
can pay their invoice.

00:12:34.940 --> 00:12:38.160 align:middle line:84%
If they don't, then you may
have to give them penalties.

00:12:38.160 --> 00:12:41.260 align:middle line:84%
And maybe you give them
incentives or bonuses

00:12:41.260 --> 00:12:44.090 align:middle line:84%
if they exceed
your expectations.

00:12:44.090 --> 00:12:46.720 align:middle line:84%
All these agreements are
written down in contracts,

00:12:46.720 --> 00:12:50.350 align:middle line:84%
and all these agreements need
to be effectuated and executed.

00:12:50.350 --> 00:12:52.700 align:middle line:84%
And if all of this
would be manual,

00:12:52.700 --> 00:12:54.730 align:middle line:90%
then it would be a lot of work.

00:12:54.730 --> 00:12:58.620 align:middle line:84%
So software solutions appear
that actually automatically

00:12:58.620 --> 00:13:02.250 align:middle line:84%
interpret your contract,
look at your transactions,

00:13:02.250 --> 00:13:04.080 align:middle line:84%
and manage your
contacts and fees

00:13:04.080 --> 00:13:06.240 align:middle line:90%
and bonuses you want to give.

00:13:06.240 --> 00:13:10.590 align:middle line:84%
So this was, in a
nutshell, the overview

00:13:10.590 --> 00:13:14.210 align:middle line:84%
of a lot of software
solutions that have appeared

00:13:14.210 --> 00:13:17.500 align:middle line:84%
to support all the areas, all
the process areas of the supply

00:13:17.500 --> 00:13:20.200 align:middle line:90%
chain reference model.

00:13:20.200 --> 00:13:24.760 align:middle line:84%
So it's really interesting
to look at the supply chain,

00:13:24.760 --> 00:13:27.150 align:middle line:84%
take a reference model
like the score model,

00:13:27.150 --> 00:13:28.700 align:middle line:84%
look at all the
processes in place,

00:13:28.700 --> 00:13:31.610 align:middle line:84%
and then see what kind
of software solutions

00:13:31.610 --> 00:13:35.770 align:middle line:84%
the companies have put in
place to manage all this.

00:13:35.770 --> 00:13:37.380 align:middle line:84%
You'll see-- and
this is what I find

00:13:37.380 --> 00:13:39.920 align:middle line:84%
really fascinating about
supply chain management--

00:13:39.920 --> 00:13:42.420 align:middle line:84%
that every company and
every group of companies

00:13:42.420 --> 00:13:45.720 align:middle line:84%
is different in what they
automate, what they still

00:13:45.720 --> 00:13:48.720 align:middle line:84%
manual in place, where
they choose certain really

00:13:48.720 --> 00:13:50.920 align:middle line:84%
new solutions,
where they have more

00:13:50.920 --> 00:13:54.540 align:middle line:84%
traditional solutions, where
they still do things manual.

00:13:54.540 --> 00:14:00.100 align:middle line:84%
And there is always room for
improvement and innovation.

00:14:00.100 --> 00:14:06.150 align:middle line:84%
So this score framework helps
you to analyse the supply

00:14:06.150 --> 00:14:10.300 align:middle line:84%
chain, the software systems
that are being used, and also,

00:14:10.300 --> 00:14:12.660 align:middle line:90%
the ways to improve it.

00:14:12.660 --> 00:14:15.567 align:middle line:84%
You have seen now many examples
of these different types

00:14:15.567 --> 00:14:16.400 align:middle line:90%
of software systems.

00:14:16.400 --> 00:14:18.920 align:middle line:84%
Of course, there are thousands
of these kinds of systems

00:14:18.920 --> 00:14:20.950 align:middle line:84%
available on the
market today, and you

00:14:20.950 --> 00:14:24.330 align:middle line:84%
have to be careful in selecting
and implementing them.

00:14:24.330 --> 00:14:26.960 align:middle line:84%
To find the right one that's
really good for your needs,

00:14:26.960 --> 00:14:30.510 align:middle line:84%
has the right level of
detail, complexity, of course,

00:14:30.510 --> 00:14:32.840 align:middle line:84%
also the right price
level-- this is one

00:14:32.840 --> 00:14:35.050 align:middle line:84%
of the jobs that
the supply chain

00:14:35.050 --> 00:14:37.810 align:middle line:90%
manager needs to be engaged in.

00:14:37.810 --> 00:14:43.740 align:middle line:84%
He needs to be responsible for
using ICT to improve the supply

00:14:43.740 --> 00:14:45.700 align:middle line:90%
chain performance.

00:14:45.700 --> 00:14:47.787 align:middle line:90%