WEBVTT

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Digital Marketing
for Success is one

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of four courses that is part
of the Online Business Success

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Program.

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In this course, we'll focus
on the shift in the marketing

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environment from traditional
to digital media,

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and how this has changed
the marketing landscape.

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This will enable you to
integrate the various marketing

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tools that best compliment
your online business needs.

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Through informative
videos, you'll

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hear from an
experienced academic.

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Influencer marketing is
one of the new trends

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in the digital landscape.

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As well as entrepreneurs
who share their journeys

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in developing a successful
online business.

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Social media, it's
fantastic for continually

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connecting with clients.

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And the way that you can target
it, I think is really powerful.

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Throughout this course, you will
follow Camy and her aspiration

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to succeed in a global
online retail business.

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Collaborating with
other learners,

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you'll help guide Camy to
select her digital media,

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identify her competitors,
and reach her online target

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audience.

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Engaging interactive
activities will

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enable you to identify the
right social media tools

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and create content
for your business.

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Join the community of
global entrepreneurs

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and take the next step in
building your online business

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through digital marketing.

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