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I was really drawn to the message of
Simon Sinek in his book Start With Why.

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And the message that resonated
with me from that book

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is that people don't buy what you do,
they buy why you do it.

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And I had to stop, and

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think about why is it that we
do things the way we do them?

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What do we believe?

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What is our fundamental belief?

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And quite frankly,
the deeper I got into that, for me,

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what I realized was, we can sum up Menlo
in a single word, and that word is joy.

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The business value of joy.

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And what we want to do more than anything
else is delight the people we serve.

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We're a software design and development
firm, we do contract work for others.

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What we want to do is create software
that goes out into the world and

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people love that software
when they touch it.

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Now having that fundamental purpose
behind what we do to create

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joy in the world with the work of our
hearts, our hands, and our minds.

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Now we can begin articulating
that purpose first to our team.

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As a visionary leader of the company I
need to communicate what is our purpose,

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our mission is to end human suffering in
the world as it relates to technology.

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We take that mission very seriously.

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We can say that kind of thing tongue and
cheek and people will chuckle about it but

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everybody knows they've been tortured by
technology at some point in their life,

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and we didn't want to create
that kind of pain in the world.

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What we wanted to do was
create just the opposite.

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And so by communicating that first and
foremost to the team, my heart and

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vision to this team is to what our
purpose is, why are we here, and

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the fact that the goal,
the purpose of is externally focused.

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They were talking about who
are we serving in the world and

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what do we want to do for them,
can really energize a team.

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I fundamentally believe people
are wired to work on something that's

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bigger than themselves, and
we get a chance to do that.

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The work we do is hard.

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We can't possibly be happy every minute
of everyday with what we're doing.

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But with that long arch of joy
as our goal, we can keep a team

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energized around a fundamental purpose
of what we're trying to do as a company.