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So the economic models
have evolved differently

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according to the subsectors.

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It remains to be seen
how the digital market is

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going to affect the publishing
world or the cinema world.

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There are signs that the
cinema world in particular

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has to change its practises
with the emergence of players

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like Netflix or
Amazon and Google

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investing into video
production and film and movies.

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The sub-sector that probably
will be the most affected

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by digital technology
and the digital shift

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is the music industry
with a tremendous impact

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with a loss of 50% of the
turnover in space of two years.

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Now it is digital
streaming that is gradually

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replacing CD sales.

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The industry is
back on its feet,

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but after heavy concentration
in the music sector

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and a different approach to
address consumer behaviours.

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