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[MUSIC PLAYING]

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There's a lot of
debate in research of

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are you a qualitative or
a quantitative researcher?

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And I think a good
researcher is both and uses

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both when it's appropriate.

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We had different
questions that we

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were trying to answer to
get an overall view of what

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we were looking at.

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We couldn't just do
it with one method.

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I definitely see that they
complement each other.

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So qualitative is
sometimes strengthened

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by having the numbers.

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And the numbers are
often strengthened

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by having the stories
of people's experiences.

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So I think choosing the
approach to your study design

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is really dependent on the
question that you're answering.

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And so different questions
will lend themselves

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to different approaches,
as will different contexts.

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So I think you first
have to sit down

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and really think
clearly about-- what's

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my aim, what's the objective?

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And based on that then, you say,
OK, well, what's the context?

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So what does the
set-up look like?

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What am I measuring?

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And then based on that,
you can say, well,

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what analysis methods do I need?

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So it really is all
the base, I think,

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or the foundation, of
all those decisions

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is having a really
clear research question.

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I never think the methodology
should overshadow the research

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question.

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What you want is
a methodology that

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solves the question for
you, whatever that is.

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But the most important
thing is that the research

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method you choose matches the
question you want to answer.

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The value of using
different methods--

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qualitative versus
quantitative--

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both methods answer
a different question.

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They answer a different
type of question.

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You just have a
really good question

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that you want to
answer, and then you

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fit the project
around the question.

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The question always comes first.

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Everything else comes later.

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