WEBVTT

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Welcome to Becoming a Visionary Leader.

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In this course, you're going to learn how
to create and communicate a vision for

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your team, a vision that creates
a shared understanding of

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where you're going in your team,
a direction for your team.

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To begin,

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I want to share with you a short video of
a voice that I expect you will recognize.

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This is Seve Jobs back in 1997,

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approximately eight weeks
after rejoining Apple,

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the firm he founded and ultimately has
taken to the firm that we know today.

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I want you to imagine you're in the crowd,
an employee in Apple

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listening to Jobs about where he
sees the future of Apple going.

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I want you to pay attention
to the language he uses,

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the words he chooses to use.

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And I want you to put yourself
in their position and

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think about, is this a vision
that I could get behind, and

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try to understand why this
is either an effective or

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ineffective articulation of where
Jobs sees the company going.

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Let's look at this short video, and

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then we'll talk about our thoughts and
reflections on what we take

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away from what he says to the Apple
employees who were in the room that day.