WEBVTT

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The circular economy is
an approach to economy

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that comes from a systemic
view of the world.

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It differs from the
linear economy by the fact

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that it tries to maintain
the usability of products,

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their components, and even their
materials at the highest level

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for as long as possible.

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And any biological
nutrients that

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are used, either
in the manufacture

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or in the usage
of these products,

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will be returned to the
biosphere in the safest

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possible way.

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So what that really
means is they

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try to use renewable
energies and renewable

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resources wherever possible,
and maintain existing products

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to the highest utility.

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The circular economy can
be applied in every sector,

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and the concepts can be
adapted by any industry

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and any business, whether
it's a small or large one.

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So for example, if you're a
mainly office based business

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the easiest thing for
you to do to get involved

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in the circular economy is to
make very mindful decisions

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when it comes to replacing
any products that you use.

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For example, you might
want to check out

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furniture suppliers that take
part in the circular economy.

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And maybe instead of
outright buying new furniture

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you might want to enter
into performance contracts

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with various suppliers
who will take back

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the furniture at the
end of their life,

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and either up-cycle,
refurbish, or recycle them

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in a sustainable way.

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Well there are obviously
a lot of practical aspects

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that are barriers to adopting
the circular economy.

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Such things as
structural arrangements,

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and even cultural
arrangements in organisations,

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but the real biggest barriers
are in the mindsets of people

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and organisations.

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For example, the
circular economy

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relies heavily on the
reuse of products.

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That means either
through recycle,

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or through up-cycling,
refurbishment,

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just maintaining products
for a longer time.

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Now many people
believe that products

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who have been up-cycled
of refurbished

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are of inferior
quality, and that's

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not necessarily true at all.

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In fact, there are some amazing
examples of organisations that

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do this in a very
high quality level.

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So what we need to do is we
need to overcome this mindset

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that something that has been
refurbished or maintained

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over a long time isn't of as
good quality as a new product.

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