WEBVTT

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[MUSIC PLAYING]

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SVEA CLOSSER: As
we've described,

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polio eradication has an
extensive, complex, and very

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sophisticated communication
program, largely driven

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by UNICEF at the
international level,

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but also carried out
by committed workers,

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in countries across the world.

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At the same time,
the polio program

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has seen unprecedented
challenges, in communication,

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and this module is going
to get a little bit

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into some of those challenges,
the reasons for them,

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and what might be done.

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SVEA CLOSSER: So
in this session,

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we're going to
cover three themes.

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The first is the
importance of context.

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That different situations,
and different places

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require different strategies
for communication.

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One communication
strategy will not

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work across the whole globe.

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SVEA CLOSSER: Next, we'll talk
about vertical and integrated

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programs, and understanding
vaccine refusals.

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These two issues
may seem unrelated,

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but they're actually, as we'll
show, very closely linked.

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SVEA CLOSSER:
Finally, we'll talk

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about reaching
special populations,

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like marginalized
populations, and how

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their experience with
the health system

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may affect their willingness
to accept polio vaccine.

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[MUSIC PLAYING]

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