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Now you watched Robin Williams
in the Dead Poets Society.

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So you had both the what he's saying,
as well as how he's saying it.

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What I'd like to do now is
shift to a different example,

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where you see just the text,
the transcript of what someone is saying.

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And one of the best examples that I
have of this, is Martin Luther King Jr.

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In the 1960s gave what is now a very
famous speech, his I Have a Dream speech.

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The historical context is really
around the civil rights movement in

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the United States, where you had, at
the time, the minority population, mostly

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the African American community, vying for
equal rights in the United States.

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And Martin Luther King Jr.

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was one of the primary leaders
behind the Civil Rights Movement.

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One of the best orators, communicators,
in history, of any time really.

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But what's really powerful when you
look at the speech he gave that day

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is not only how he said it,
but what he said.

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And so what I'd like you to do is,

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online you have access to
the transcript of his speech that day.

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I'd like for you to use
the checklist that I gave you, and

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analyze that transcript for

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each element of the checklist,
from referring to fundamental values.

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You'll note, for example,
that Martin Luther King Jr.

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doesn't refer necessarily to
the values of the minority.

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The question I have for you is,
what values does he refer to and why?

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You will see him repeat I have a dream.

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You'll see him repeat
some of the key phrases.

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You'll see him use other rhetorical
devices and communication devices.

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And the moral conviction that he uses
to talk about why this is so important.

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Use the checklist, analyze the transcript,
and see how you might use

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some of those same vehicles,
some of those same communication devices.

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Not only in how you communicate, but when
you're crafting a message that you want

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to share with your audience who
you're trying to compel and motivate.

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To get behind this vision,

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really to inspire them to
want to support your vision.

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So, analysis that speech and
then we'll pick back up.